PUBLISH DATE: 18-Aug-2026

About the Topic

HR transformation is the process of elevating HR from an administrative support function into a strategic business partner, one that touches structure, technology, and process while staying tied to commercial outcomes. In this session, Maher Sabbagh, Group Director of People, Culture at AmicaVerse Holdings, breaks down what it actually takes to align HR strategy with business goals from the very start of that journey.

Maher argues that HR leaders need to understand the operating model and speak the commercial language of the business, not just its policies and procedures, since every HR decision ultimately affects the bottom line. He draws on his experience leading HR due diligence on a $1.5 billion acquisition involving 15,000 employees across four manufacturing facilities in Bangladesh, illustrating how deep business involvement shapes a successful transformation.

The conversation also tackles performance management as a continuous dialogue rather than a once-a-year event, the challenge of shifting organizational culture from the top down, and how HR should be structured, including centers of excellence, HR business partners, and the sensitive question of when to bring in senior leadership to carry a transformation through.

Key Takeaways

Attendees will learn why HR must engage directly with commercial and financial goals rather than operating solely within traditional HR functions. The session outlines a practical approach to performance management built on continuous dialogue and aligned KPIs across individual, functional, and business levels, removing surprises at year-end review. Participants will also gain insight into managing cultural change from the top down and structuring HR teams, including centers of excellence and business partners, to sustain a transformation long-term.

About the Speaker

Maher Sabbagh is Group Director of People, Culture at AmicaVerse Holdings, based in Dubai for around 20 years after relocating from Jordan. He has spent over 25 years in HR, including roles across 10 countries and continents with a Fortune 500 multinational, where his last decade focused on mergers, acquisitions, and business integration. His experience also spans agrochemical, real estate, and fintech advisory work, in addition to his current role leading HR strategy and transformation at AmicaVerse Holdings.

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