Food Manufacturing· Pakistan
How People Perfect Helped Dawn Foods' Revamp their HR Architecture
75 Unique Job Roles Mapped
Top 4 Management Bands Covered
One Korn Ferry Standard Applied
Project Timeline
May to August 2025
The Story
A 40-year household name planning ahead of its own growth
Dawn Bread has been a household name in Pakistan for over 40 years, on shelves in more than 100 cities, with frozen foods reaching more than 20 countries. The company’s bakery brands, including Bread & Beyond and Doughstory, have carried that reach even further.
As the business scaled, Dawn Foods’ leadership set out to put one unified standard behind job descriptions, competencies, and job evaluation for the top 4 management bands, a foundational HR architecture to match the size the company had grown into. People Perfect was brought in as the execution partner to design and deliver that standard.
The Objective
Three connected priorities Dawn Foods asked People Perfect to deliver
01
Modernize Job Descriptions
02
Establish a Shared Competency Framework
03
Introduce Structured Job Evaluation
What Changed
Before and after, across the top 4 management tiers
The Approach
One methodology, three connected modules
Dawn Foods wanted a global standard, not three disconnected exercises solved in isolation. To deliver it, People Perfect applied Korn Ferry’s Leadership Architecture for job description and competency design, paired with the KF Hay guide chart method for job evaluation.
The work started with job descriptions built to capture the performance goals and KPIs of each role, followed by the competencies and skills required to meet those expectations. From there, People Perfect allotted KF Hay points across 75 unique roles spanning the top 4 tiers of the executive cadre, giving Dawn Foods the clear, defensible read on internal equity they’d asked for — one that sets up a total rewards market salary survey in the next performance cycle.
Running one consistent methodology across all 3 modules meant the results actually correlated with each other, instead of three separate frameworks that didn’t speak the same language — exactly the outcome Dawn Foods had set out to achieve.
The Results
What one standard actually delivered
Every one of the top 4 management bands now has a job description, competency profile, and evaluation built on the same standard.
Full job evaluation completed across the top 4 tiers of Dawn Foods' executive cadre, feeding directly into future compensation decisions.
Structured Job
Evaluation Delivered
KF Hay points allotted across all 75 roles gave Dawn Foods a defensible internal equity grading structure for the first time, now ready to feed a total rewards market salary survey.
Full Project Timeline
May to August 2025
Job descriptions, competency mapping, and job evaluation delivered as one coordinated project, matching the unified standard Dawn Foods set out to build.
